The company has been using this stylized ‘3’ since the introduction of the vehicle in March 2016, but they changed it back to a normal ‘3’ on the branding of the upcoming all-electric sedan on their website this week. Due to a trademark problem with Ford, Tesla changed it to ‘Model 3’ and stylized the ‘3’ with 3 horizontal lines ☰ – like the ‘E’ in the ‘Tesla’ logo. Those who have been following the company for a while might know that it was originally supposed to be called ‘Model E’. There’s an interesting story behind the name of the Tesla Model 3.
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